Non-Stop 5G: vivo launches new Y Series smartphones

New vivo Y72 5G and Y52 5G combine great features and 5G connectivity, to raise the bar for mid-tier smartphones

·         With its fast 5G connectivity, strong performance, and advanced camera features, the new vivo Y72 5G builds on success of last year's Y Series

·         New Y52 5G offers trendy design and great value

·         The new Y series runs vivo Funtouch OS based on Android 11, for a smooth user experience

vivo, a global leader in the smartphone industry, launches new models in its Y Series smartphone range in Europe, including the new Y72 5G. With its Non-Stop 5G approach, powerful performance, fresh design, and advanced photography features for the Perfect Shot, the Y72 5G combines value and features to reenergise the mid-range smartphone market. vivo is also launching the Y52 5G which also reflects the company's mission to bring its Perfect Shot philosophy to all price bands, as well as to offer an affordable 5G smartphone that delivers exceptional everyday features and value – qualities already appreciated by many vivo Y Series consumers worldwide.

Enjoy excellence every day with the Y72 5G

With its focus on delivering great features for daily use and entertainment, the vivo Y Series has quickly become popular in Europe. The range redefined expectations of mid-tier smartphones, with leading battery performance, camera experience and design. Created to deliver a fast 5G experience with stronger performance, smoother running, and faster downloads, the Y72 5G builds on the success of last year's range.

Whether exploring online or navigating the sleek and intuitive Android 11 based Funtouch OS, fast 5G connectivity paired with the MediaTek Dimensity 700 and 8GB RAM ensures that every interaction is enjoyably fast and smooth. The strong performance is combined with 128GB of on-board storage, and can be expanded via a MicroSD card, to provide plenty of capacity for media and apps. Following positive feedback for the 2020 generation, the new Y72 also features the long-lasting 5000 mAh battery, which lets consumers go further and enjoy more between charges. And thanks to vivo 18W Fast Charge topping up the battery is quick as well.

Putting the camera first

vivo strives to create the best possible smartphones for photography in each price band by always putting the camera first to help consumers take their perfect shot. When consumers are living their best life, they want their pictures and videos to be just as good and it doesn't matter if they are an amateur or a skilled photographer. That is why vivo offers the right smartphone for everyone to meet the consumer's specific needs. And the Y72 5G perfectly reflects that mission – even at an affordable price. Its rear facing camera system features three lenses with four main shooting functions: Ultra HD, ultra-wide angle, bokeh, and macro to let consumers shoot all kinds of scenes from any distance. The high resolution 64-Megapixel main camera offers electronic image stabilisation for blur-free and clear photos and videos. Thanks to the Super Night Mode consumers can capture vibrant and clear night sceneries. For wider group shots and panoramic vistas, there is an 8-Megapixel wide angle camera, while the macro camera lens lets people see the world from a different perspective and shoot subjects just 4cm away for captivating close ups. A 16-Megapixel front camera rounds-off the strong camera array, providing crisp selfies – even in low-light situations.

Fresh, sophisticated design

With its vivid 6.58" FHD+ screen for a high-quality viewing experience, the fast and reliable side-mounted fingerprint scanner and shifting colours of its Dream Glow finish or the elegance of Graphite Black, the Y72 5G looks and feels premium.

Introducing the Y52 5G

Also making its European debut is vivo Y52 5G, which also brings the speed of 5G connectivity to an attractive, full featured and very affordable smartphone. Sharing a slew of features with the Y72 5G such as the sleek design, 6.58" FHD+ screen, 5000 mAh battery with 18W Fast Charge, dual Nano Sim card slot, a 3.5mm headphone jack and the same processor as it's "bigger brother", the Y52 5G delivers great everyday performance with 4GB RAM and 128GB of expandable storage. The Y52 5G features a triple lens rear camera system that's equipped with a 48-Megapixel main camera with autofocus as well as a 2MP Macro and a 2MP Bokeh lens. The camera setup is completed with an 8MP selfie shooter.