vivo

vivo launches flagship X80 Series in India with Pro-Imaging Chip V1+, Redefining Premium Mobile Photography in collaboration with ZEISS

National, May 18, 2022

      vivo X80 Pro is powered with ZEISS Gimbal Portrait Camera – an industry-first portrait camera with in-built Gimbal; packed with Qualcomm Snapdragon 8 Gen 1 processor for a powerful experience

      vivo X80 is powered with industry's first 50 MP Ultra sensing IMX866 Sensor, MediaTek Dimensity 9000 and Pro-Imaging Chip V1+ enabling users to reproduce incredible nighttime images

      The vivo X80 Series will be available across mainline retail partners, Flipkart and vivo India E-store at a starting price of INR 54,999

New Delhi, May 18, 2022 – vivo, the innovative global smartphone brand, today expanded its flagship X Series in India with the launch of X80 Series. The exclusive series includes X80 Pro and X80, bringing users the next level of premium mobile experience with new cinematography features in collaboration with ZEISS. The innovative series offers the industry - first ZEISS Gimbal Portrait Camera, 50 MP Ultra sensing IMX866 Sensor, Qualcomm Snapdragon 8 Gen 1, and unmatched performance with vivo's Pro-Imaging Chip V1+ amongst other path-breaking features. Building on the legacy of vivo X series' professional mobile photography, X80 series continues to demonstrate its relentless pursuit of perfect user experience in photography and videography with the smartphones' artistic cinematic modes, 360° Horizon Level Stabilization, flagship performance, and other technological innovations.

Offering premium design aesthetics, X80 series is designed to provide a perfect combination of class and innovation. The X80 Pro comes in Cosmic Black color whereas X80 is available in two stunning colors— Cosmic Black and Urban Blue.

Priced at INR 79,999 (12GB+256GB), X80 Pro will go on sale starting May 25, 2022. The X80 is priced at INR 54,999 (8GB+128GB) and INR 59,999 (12GB+256GB) will go on sale beginning May 25, 2022. Both the smartphones will be available on Flipkart, vivo India e-store and across all partner retail stores. Additionally, TWS 2 ANC and TWS 2e are priced at INR 5,999 and 3,299 respectively and will be available starting May 25, 2022.

 Commenting on the launch, Vikas Tagra, Head of Product Management, vivo India "Our new X80 Series demonstrates vivo's constant pursuit towards user-oriented innovation and premium mobile imaging technology. We are proud to mark yet another milestone for vivo flagship smartphones in collaboration with ZEISS."

"We introduced the first X-Series smartphone in 2020, and since then, we have received a phenomenal response. With industry-first innovations, the expansion of vivo's globally acclaimed X-Series with X80 Series is a further step towards empowering users with a top-grade device that offers stellar design exceptional performance, and cinematography capabilities. We hope that vivo X80 series will set a new benchmark of premium smartphone experience."

Revolutionary Imaging Technology in collaboration with ZEISS

The X Series has continuously stepped-up efforts in professional camera capabilities since it announced an exclusive partnership with ZEISS. X80 Series delivers cinematic-style video for the first time in collaboration with ZEISS. The new ZEISS Cinematic Video Bokeh feature creates an artistic, oval flare displayambokeh with a 2.39:1 aspect ratio, creating a widescreen cinematic lens effect that can capture highly aesthetic and expressive videos.

Furthermore, new effects have been added to portrait features, such as ZEISS Cinematic Style Bokeh, enabling users to recreate aesthetics by adding a film-like bokeh effect with a 2.39:1 widescreen aspect ratio combined with artistic oval flares.

vivo continues to maintain its outstanding night scene effects in conjunction with AI Video Enhancement. With upgraded features, X80 series can easily capture city night scenes while retaining the original look and feel of the scene. In addition, the X80 Pro also supports XDR Photo, which is for the first time in an Android smartphone – a feature that can improve clarity for backlit images and improve tones that better reflect what the human eyes can see. All rear cameras on the entire X80 series have certified compliance with ZEISS T* Coating, which significantly enhances the phone's shooting capabilities in complex light and high contrast scenarios.

To better optimize the ultimate mobile photography experience, vivo's X80 series also includes ZEISS Natural Color 2.0 which brings more authentic and better-reproduced professional color representation to users. ZEISS Natural Color 2.0 is an industry-leading hue shifting technology that can reproduce natural colors, thus allowing the image to best reflect what the human eyes can see.

Premium Mobile Camera Experience

The X80 series contains top-of-the-line camera upgrades while maintaining the classic flagship features that make vivo the go-to brand for mobile videography and photography. X80 Pro has a rear four-camera system with a 50MP Ultra-Sensing GNV Camera with optical image stabilization (OIS), 48MP Wide-Angle Camera, 12MP Gimbal Portrait Camera, an 8MP Periscope Camera, along with a 32MP front camera. The 12MP Gimbal Portrait Camera is Industry's first portrait camera with an in-built Gimbal, that allows increased exposure and stability. Meanwhile, X80 is India's first smartphone featuring 50MP Ultra-Sensing IMX866 Sensor, a 12MP Portrait Camera, a new 12MP Wide-Angle Camera, coupled with a 32MP front camera that improves the camera performance in dark and low-light scenarios.

The entire X80 series is equipped with the latest iteration of vivo's professional imaging chip i.e. vivo V1+ chip which delivers an elevated experience to users with a built-in AI system for professional-level visual enhancement. Furthermore, the vivo V1+ chip enhances the X80 series visual experience in display and gaming. The X80 Pro includes an added feature; the AI Video Enhancement that prompts users to switch to Super night video or video HDR based on the scenario before starting the video.

Astonishing Flagship Performance

X80 Pro is configured with the Snapdragon 8 Gen 1, while the X80 is the first smartphone in India that is powered on the MediaTek Dimensity 9000 platform. Compared to their predecessor, X80 Pro, and X80 have improved CPU performance and the entire series is equipped with LPDDR5 and UFS3.1 for high-speed data writing and storage speed.

vivo X80 contains India's largest single Vapor Cooling Chamber for optimal cooling effects Both X80 and X80 Pro comes with Ultra Large Liquid Vapor Cooling Chamber that allows for maximum cooling surface area, which helps in maintaining stability while playing heavy games and recording videos.

Apart from revolutionizing the world of mobile imaging, the X80 series has significant charging upgrades that can accommodate the lifestyles of all users. The entire series supports 80W FlashCharge, while the X80 Pro also supports 50W wireless FlashCharge with a 4700 mAh large battery, and the X80 has a 4500 mAh large battery. With such a sizeable battery, X80 Pro can get a full charge in just 35 minutes. In addition, X80 Pro is equipped with a brand-new 3D Ultrasonic Large Fingerprint Sensor that can unlock the phone in 0.2 seconds. The feature also supports secure two-finger authentication, which improves user experience and offers increased privacy protection.

Experience Immersive Gameplay

X80 series is equipped with a large X-Axis Linear Motor, that allows scene-based vibration. X80 Pro's response speed, referring to the start-stop time, has increased by 20% leading to more vivid vibration for an immersive gaming experience.

The Dual Stereo Speaker in both models provides a powerful bass to improve the overall sound effect, bringing dual speakers to the entire series for the first time.

Refreshing Aesthetics

X80 series is available in stunning colors. vivo X80 Pro is available in Cosmic Black, whereas X80 comes in both Cosmic Black and Urban Blue. Cosmic Black represents the broad and profound nature of the night sky, along with the vitality and the everlasting power of the universe. Urban Blue is designed to provide a glimpse of the light blue sea that takes away the hustle and bustle of urban life while evoking feelings of relaxation, ease, and joy.

Like all vivo devices, vivo X80 Series follows vivo's commitment to 'Make in India' and is manufactured at vivo's Greater Noida facility that employs around 10,000 men and women ensuring all vivo devices sold in India are made by fellow Indians.

Redefining Premium Sound Quality with TWS ANC and TWS 2E                  

Joining the launch of vivo X80 Series are the two products in new vivo TWS series– TWS ANC and TWS 2E, to delight consumers with a high-quality and immersive technological experience. vivo TWS 2 ANC comes with 40dB advanced noise cancellation and an Immersive DEEP-HD Audio that uses high bandwidth and HD audio codec which lets you enjoy your world in peace, regardless of how loud the air conditioner gets or how busy traffic is. vivo TWS ANC and TWS 2E are equipped with 12.2mm Super Strong Bass and vivo's Golden Ears Acoustics Lab. All-new vivo TWS 2 ANC and 2E come with DeepX 2.0 Stereo sound effects that provide Mega Bass, Clear voice, and Clear Highs. With Bluetooth 5.2 and Google Assistant, vivo TWS 2 ANC and 2E are all set to enter a new realm of sound quality.

PR Contact

Vivo

Ankit Chandla  

ankit.chandla@vivo.com

Archetype  

Achin Malik  

Achin.malik@archetype.co


About vivo

vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company's core values, which include Benfen*, design-driven value, user-orientation, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.

 While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi'an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is loved by more than 400 million users worldwide.

 *"Benfen" is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo's mission to create value for society.

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