vivo launches the all new style icon – Y73, offering Ultra Slim Design and Premium Glass Finish

Offers premium stylish design in two stunning colours 

·         Priced at INR 20,990, the all new Y73 boasts attractive 7.38mm AG Glass finish, 64MP Night Camera, power-packed 33W FlashCharge with 8GB RAM+3GB Extended RAM

·         The latest Y73 is unveiled by Sara Ali Khan, the Chief Style Icon for vivo Y series

·         Available from today across mainline and online channels in two dazzling colour options— Diamond Flare and Roman Black

vivo, the innovative global smartphone brand, today announced the launch of youthful vivo Y73 in India. Priced at INR 20,990 for 8GB+128GB storage (expandable upto 1TB), Y73 offers 3GB Extended RAM where users can run up to 20 apps at the same time without a hitch. A perfect amalgamation of stylish design and stunning colors, the all new Y73 is a premium offering from the youthful Y series. The smartphone will be available in two attractive colour options— Diamond Flare and Roman Black on vivo India E-store, Amazon, Flipkart, Paytm, Tatacliq, Bajaj EMI Store and across all partner retail stores.

Sara Ali Khan is the 'Chief Style Icon' for Y series and will be seen across marketing campaigns of upcoming stylish Y-series smartphones, starting from Y73.

The stylish and slim vivo Y73 features a 16.37 cm (6.44 Inch) AMOLED Display with FHD+ (2400*1080) ultra-high resolution, providing a seamless experience for both videos and photos. It also offers 33W fast charging capabilities for people who are always on the go. Y73 is powered by MediaTek Helio G95 processor and comes with the latest FunTouch OS 11.1 based on the latest Android 11.

Commenting on the launch, Mr. Nipun Marya, Director- Brand Strategy, vivo India said, "vivo's youthful Y-series is known for its comprehensive product offerings that are innovative, trendy and designed to meet the evolving demands of the consumers across price brackets. With vivo Y73, we are taking one step further to bring joy in our consumers' lives by introducing class-leading features like ultra-slim design, superior camera specifications, fast charging capabilities, etc. at an accessible price point".

Beautiful Blend of Chic Design and Superior Display

Offering an ultra slim 7.38mm design, complemented by an extremely lightweight foot print of 170g, the vivo Y73 is one of the best-looking phones in its category. Combine those looks with a 2.5D rounded frame and phone becomes an absolute delight to hold and use with one hand.

The looks carry-forward to the display. The device features a 16.37 cm (6.44-inch) AMOLED Display with FHD+ (2400*1080) ultra-high resolution that offers true-to-life colors. This stunning display also includes a fast and accurate fingerprint sensor.

Create joyful memories with your loved ones

Designed to capture your most cherished moments, the Y73 features an AI triple camera system in the rear. The system is headlined by a 64MP main camera that captures the world as you see it with utmost clarity using a large f/1.79 aperture. The rear camera unit is completed by a 2MP bokeh camera to power those beautiful blurred backgrounds in your portrait shots and a 2MP super macro camera that is capable enough to take shots at a distance of just 4 cm. The vivo Y73 also offers a 16MP front camera that offers the perfect selfie experience.

The complete camera system is packed with features to enhance your photography experience.

The Super Night Mode, elevates night photography using AI powered noise reduction, resulting in crystal clear photography with radiant filters at night. Brilliant Night photography is also carried forward to the front camera using the Super Night Selfie. This AI algorithm with brilliant hardware works to provide clearer night selfies by restoring the striking details of your face, even while shooting in the night.

With Ultra Stable Video, both front and rear camera creates steady clear footage, so you can re-live those unforgettable memories with clarity. The Dual View Video feature allows the front and rear cameras roll at the same time and capture the world all around you, the way you experience it. Not just this, the 4K video capabilities of the phone will bring the utmost clarity, delicate textures, and remarkable visual impact with clarity even when zoomed in or cropped.

Experience Seamless and Smooth Performance

Packed with 4000mAh battery, Y73 is powered by the MediaTek Helio G95 processor and comes with the latest Funtouch OS 11.1, based on the latest Android 11, bringing the unparalleled experience together. The large battery is further combined with 33W FlashCharge that recharges to 61% in just 30 minutes.

The best gaming experience is guaranteed by the Ultra Game Mode that allows you to block notifications of apps for minimized interruptions. Furthermore, it ensures precise control with adaptive frame rate and temperature allocation that controls the CPU more smartly. Additionally, the Multi-Turbo has been updated with an optimized ART++ Turbo that will further enhance the performance.

Like all vivo devices, the Y73 follows vivo's commitment to 'Make in India' and is manufactured at vivo's Greater Noida facility that employs around 10,000 men and women ensuring all vivo devices sold in India are made by fellow Indians.

With the purchase of Y73, consumers will also get an array of attractive offers*, such as—

Mainline offers:

Online offers:

About vivo India:

vivo, a premium global smartphone brand, entered India in late 2014. vivo has established itself as one of the top smartphone brands in India. Manufacturing in Greater Noida, the company has a robust distribution network across the country both online and offline, catering the best-in-class quality services to approximately 550 cities, in 27 states and 5 union territories backed by more than 600 service centres in India. The organization is dedicated to the pursuit of perfection and is continuously creating surprises for users through constant innovation. Through smartphones, vivo offers users a professional-grade photography solution, taking mobile photography to the level of an art form, witnessing, and recording all of life's beautiful moments.

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vivo Y73 Specifications