MANILA, PHILIPPINES,December 17, 2018
The National Basketball Association (NBA) and vivo, a leading smart phone manufacturer, announced today a comprehensive multiyear marketing partnership that will make vivo the official partner of the NBA in the Philippines.
Through the partnership, vivo will be the Presenting Partner of the NBA Playoffs Bracket Challenge, a fantasy basketball game that allows participants to submit their NBA Playoffs predictions. As an official partner of Jr. NBA Philippines and NBA 3X Philippines, vivo will leverage the league’s youth platforms to stage interactive fan activities and showcase its latest mobile devices.
“This collaboration was made possible through the core values shared by both our company and the NBA. We take pleasure from our hard work, give all our energy to create a strong community, and maintain professionalism by providing the best service to our customers.” said vivo Philippines Brand Manager Ian Jocson
“vivo is the ideal partner for us to deliver new ways for fans in the Philippines to experience the NBA right at their fingertips,” said NBA Philippines Managing Director Carlo Singson. “With innovation at the forefront of vivo’s products and services, we look forward to integrating vivo into our local events and global platforms through content creation and activations that will engage the modern Filipino fan.”
Additionally, vivo will be featured on NBA Global Facebook through co-branded NBA content including NBA game highlights, vignettes and photos that will be exclusive to the Philippines.
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2018-19 season featured 108 international players from 42 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.5 billion likes
and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
vivo Mobile is a world leading manufacturer of personal smart devices and provider of mobile Internet services. The vivo brand has always adhered to the brand spirit of “Dare to Pursue the Extreme and Continue to Create Surprises” and is committed to creating an extraordinary digital lifestyle for consumers through “Technology” and “Fashion”. vivo upholds the core values of “Individual, Innovative and Consumer-oriented”, adheres to and implements sustainable development throughout the value chain and is committed to becoming a healthy and long-lasting world-class enterprise.
In 2016, vivo became the official smartphone partner of NBA China and has conducted a series of exciting interactive activities to fans around the NBA China Games as part of its efforts to grow the brand in partnership with sports leagues and organizations. In the future, vivo will continue to explore its potential in sports, allowing consumers to better experience the excitement of sport through vivo’s technology and products.
vivo is a leading global technology company committed to creating trendsetting smart mobile innovations and services. vivo is devoted to forming a vibrant mobile internet ecosystem, and currently owns and operates an extensive network of research operations, with R&D centers focusing on the development of cutting-edge consumer technologies including 5G, AI, mobile photography and next-generation smartphone design.
By the end of 2017, vivo had over two hundred million users enjoying its mobile products and services around the world. vivo is present in 18 markets globally and features offline retail stores in over 1,000 cities worldwide. In the Philippines, vivo is the top3 smartphone brand in terms of market share with 1.5 million users nationwide.
In 2016, vivo officially became the only official mobile phone partner of NBA China and provided a series of exciting interactive activities for fans in the NBA International Series China Station. In recent years, vivo has taken frequent efforts in the sports field and is committed to promoting the mutual penetration of the brand’s diverse fields and diversifying its brand image.