vivo and PTDC Join Hands to Showcase Pakistan's Tourism Potential to the World

vivo, a leading global technology brand, announces a strategic partnership with the Pakistan Tourism Development Corporation (PTDC) aimed at digitally showcasing Pakistan's tourism potential and strengthening the country's presence on the global stage.

Under the theme "Empowering the Future of Tourism in Pakistan" the partnership will focus on promoting tourism through digital storytelling, capacity building, and training initiatives designed to support the growth of the tourism ecosystem. By combining vivo's innovation driven technology with PTDC's tourism expertise, the collaboration seeks to highlight Pakistan's diverse culture, landscapes and heritage through impactful digital content and creative engagement.

The initiative will include programs that encourage digital content creation, skills development, and knowledge-sharing opportunities to help position Pakistan as a modern, globally appealing destination for travelers.

Commenting on the collaboration, Muhammad Zohair Chohan, Director Brand Strategy at vivo, said: "Through this partnership with PTDC, vivo aims to empower digital storytelling that showcases Pakistan's beauty while enabling communities to shape the future of tourism through technology and creativity."

Mr. Aftab Ur Rehman Rana, Managing Director of PTDC, said: "Collaborating with vivo allows us to enhance Pakistan's tourism narrative through innovation and digital engagement, helping present the country's diverse identity to a global audience by involving our creative youth."

This collaboration represents a shared vision to promote responsible tourism, inspire young creators and position Pakistan as a world-class destination. By leveraging technology, creativity and global storytelling platforms, vivo and PTDC aim to place Pakistan firmly on the international tourism map, attracting travelers, investors and enthusiasts from around the world.

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About vivo

vivo is a technology company that creates great products based on a user-oriented value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company's core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.

While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi'an and more cities, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions and is loved by more than 500 million users worldwide.

"Benfen" is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo's mission to create value for society.

Stay informed of latest vivo news at https://www.vivo.com/en/about-vivo/news