vivo and UEFA call on fans to create, capture and share the perfect moments of UEFA EURO 2020™
London, 11th June 2021
The #vivoSuperTime social activation will channel fans' energy into the excitement of the tournament's closing ceremony
As football fans have eagerly awaited the return of UEFA EURO 2020™ vivo wants to help fans in the UK create, capture, and share the beautiful moments surrounding the tournament which kicks off on Friday, 11 June. This is where the #vivoSuperTime social activation comes into play. Together with England legend, Michael Owen, vivo is calling on fans to share their chants, cheers and claps for the opportunity to be featured in the UEFA EURO 2020™ closing ceremony at Wembley Stadium, presented by vivo.
Bringing People Together Through the Love of the Game
"The virtues of football, in how it brings people together all across the world, from different backgrounds, from different teams, all in the name of sportsmanship, is what makes it a truly beautiful game," said Michael Owen, UEFA EURO 2020 ambassador. "While the experience will be different this year, I am excited to be teaming up with vivo to encourage and enable fans to be in the moment and bring their energy and passion into one of the most beautiful moments of the tournament."
Fans who submit their videos and photos with the #vivoSuperTime hashtag on social media may be featured in an outstanding virtual display during the broadcast of the UEFA EURO 2020™ closing ceremony taking place on Sunday, 11 July. Whether capturing and sharing the perfect fan selfies or energetic videos of cheers from the crowds, the ask is simple: Upload a photo or a video with the #vivoSuperTime hashtag to show your support for EURO 2020 and your favourite national team and players. During the closing ceremony, which will be a combination of live-action and augmented-reality, fan videos will be integrated into an engaging visual spectacle and broadcast live for viewers at home.
The #vivoSuperTime initiative is part of the brand's "To Perfect Moments" campaign surrounding this year's tournament, bringing to life vivo's passion for making every moment more magical for its users. To learn more about the "To Perfect Moments" campaign and vivo's activations around UEFA EURO 2020™, visit https://www.vivo.com/uk/product/activity/59
vivo's commitment: connecting fans across Europe
Since announcing its official entry into European markets in October 2020, vivo has steadily expanded its presence across the continent. Following its entry into the Romanian and Czech markets in February of this year, and with new-joiners Austria and Serbia in early June, vivo is growing its presence to 10 markets across Europe in 2021. Through its partnership with UEFA, vivo looks to underline the brand's commitment to Europe and the UK.
Sharing the users' passion for football, vivo became the first-ever presenting partner of the UEFA EURO 2020™ opening and closing ceremonies, aiming to create memorable and beautiful moments for surrounding this exciting event. "Football is back, and the game has never been more eager for fans' dedication, passion and presence. vivo is calling all football fans to rally once again to celebrate this tournament's perfect moments, and we're thrilled to be able to bring fans' love for the beautiful game into the event with the help of technology," said Denny Deng, Vice-President, President of European Business, vivo.
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About vivo
vivo is a leading, product-driven, global technology company, with its core business focusing on smart devices and intelligent services. vivo is committed to connecting users around the globe, through design of exciting and innovative smartphones and companion devices, as well as services which integrate technology and design thinking in unique and creative ways. Following the company core values, which include innovation, consumer orientation and benfen*, vivo has implemented a sustainable development strategy, with the vision of becoming a leading, long-lasting, world-class enterprise.
With headquarters in China, supported by a network of 10 R&D centres in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi'an, Taipei, Tokyo, and San Diego, vivo is focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography, and other up-and-coming technologies. vivo has also set-up five production hubs (including a brand authorised manufacturing centre), across China, South- and Southeast Asia, with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 40 countries and regions and is loved by more than 400 million users worldwide.
*"Benfen" is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo's mission to build technology for good.
Please stay informed of vivo news at https://www.vivo.com/eu/about-vivo/news
Press contacts:
Director PR
T: +49 174 977 33 87
Ivan Polojac, vivo Europe
Senior Manager PR, Brand and Corporate
T: +49 1523 73 95 844
Lei Sang, vivo Europe
Senior Manager PR, Product Communications
T: +49 152 3739 5868
For UK enquiries:
Jon Shaw
Porter Novelli
T +447967998084
