vivo Becomes the Official Sponsor and the Official Smartphone of the FIFA World Cup Qatar 2022™

vivo, a leader in the global smartphone industry, has announced that it has become the Official Smartphone and the only Official Sponsor of the FIFA World Cup Qatar 2022TM. As the exclusive official smartphone sponsor of the FIFA World Cup Qatar 2022™, vivo will connect international football fans, who are as passionate about the beautiful game as vivo is, through its industry-leading smartphone technology, and glorify every exciting moment.

vivo signed a six-year sponsorship agreement with FIFA in 2017, and this year's event in Qatar will be the second World Cup vivo has sponsored after having done the FIFA Confederations Cup 2017TM, the FIFA World Cup Russia 2018TM and the FIFA Arab Cup Qatar 2021TM. For football events, vivo also sponsored the UEFA EURO 2020™. vivo remains committed to supporting the development of football through its various football sponsorships.

As one of the oldest sports, football is immensely popular around the world. It embodies teamwork and pursuing the same outcome to achieve one goal. Regardless of race, gender, and age, football always has the power to bring people from different cultural backgrounds together to build strong connections to break down barriers.

vivo started its globalization journey in 2014 and now covers more than 60 countries and regions across the globe. vivo has always adhered to consumer orientation and is committed to using innovative technology to provide excellent smartphones and other products for users around the world. By building connections globally, vivo is highly recognized for offering users with convenient and excellent experience which is brought by technological innovation. Together, with FIFA World Cup Qatar 2022™'s expected global audience of 5 billion and over 400 million vivo users worldwide, vivo and FIFA are looking forward to connecting with audiences worldwide through the shared passion of football.

vivo believes that the development of sports and technology share a similar philosophy – empowering people to live a better life through continuous breakthroughs and innovations. Through its sponsorship, vivo will play an integral role in helping FIFA host an open and inclusive event for people around the world. As the only Official Sponsor of FIFA World Cup Qatar 2022TM in the smartphone industry, vivo would like to invite global users and football fans to record wonderful moments to spread happiness among family and friends.

"Football has the power to bring people together. vivo believes that innovation can help football fans build a community and share exciting World Cup experiences with everyone across the globe, whether they are watching the games at a football stadium or enjoying the experience from afar," said Spark Ni, Senior Vice President and Chief Marketing Officer at vivo.

During the FIFA World Cup Qatar 2022™, vivo will provide industry-leading flagship smartphones to FIFA World Cup staff to complete preparations with cutting-edge technologies and boost successful holding of the World Cup.

vivo will also launch the #vivogiveitashot campaign during the FIFA World Cup Qatar 2022™ to enhance the celebrations. Through this campaign, vivo hopes to recreate beautiful and impressive moments and show the courage of people who tackle challenges head-on. It is believed this campaign will give people across the globe the power to express themselves through their love for football and the FIFA World Cup Qatar 2022™.

About vivo

vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company's core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.

While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi'an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions and is loved by more than 400 million users worldwide.

*"Benfen" is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo's mission to create value for society.

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