vivo Leads China's Smartphone Market in Q1 2022: Counterpoint Research

According to Counterpoint Research's Monthly Market Pulse Service, vivo ranked first with a leading market share of 20 percent[1]. The position during the quarter was driven by the positive market feedback from its products line-up including X, V and Y series.

With smart devices and intelligent services as its core, vivo maintained a strong momentum. According to Counterpoint Research, vivo topped China's smartphone market in 2021[2] with a market share of 22 percent. With global expansion, as of now, vivo has branched out its sales network across more than 60 countries and regions and is loved by more than 400 million users worldwide.

About vivo

vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company's core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.

While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi'an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is loved by more than 400 million users worldwide.

*"Benfen" is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo's mission to create value for society.

Stay informed of latest vivo news at https://www.vivo.com/pk/about-vivo/news

[1]Source: China Q1 2022 Smartphone Sales Drop 14% YoY to Test 2020 Levels (counterpointresearch.com)

[2] Source: Apple Reaches its Highest Ever Market Share in China