vivo Announces Short Film Project, Collecting Stories from Fans to be shot by Pakistan's Top Director

April 11, 2022

vivo, a global smartphone brand, is encouraging vivo fans to share short stories for a chance to get their story brought to life by the well-known director in Pakistan. The story can be about anything that you believe deserves to be heard and seen by the world.

As a consumer centric brand, vivo is always looking for opportunities to stay connected with its users by engaging them in various activities. With Stories. Redefined. campaign – vivo invites fans to share their personal life stories with the world. The ace director of Pakistan will select the best one, develop it further and bring it to life by creating a short film based on the selected story.


The winners of this campaign will get the opportunity to go on camera, interact with the director and attend the film premier with their family. Moreover, at the end of the movie, credits will be given to the original story writers in the credit list. The winning story will be witnessed by the world as this film will be shared and screened globally.


Speaking about the campaign Muhammad Zohair Chohan, Director Brand Strategy at vivo Pakistan said, ""vivo is thrilled to announce 'Stories. Redefined.' campaign as it will highlight the passion and potential of creative minds which has furthered the brand closer to its customers to uphold customers' trust and loyalty. vivo believes that the most inspiring stories often go unheard. So, we're offering a platform that makes people believe in real, authentic and everyday stories of life. vivo has commenced this campaign and is ready to witness amazing and creative stories turning into an inspiring short film."


The campaign brings forth a 10 days' period for users to write and share their innovative stories. No matter what your story is about, it still stands a chance to win and be turned into film by the ace director of Pakistan as long as it is a real, touching and a positive story. The most promising and touching story stands the best chance to win.


The procedure to participate is kept simple to encourage maximum participation. In order to participate, all you have to do is share your everyday life story using #StoriesRedefined hashtag on Instagram, Facebook or Twitter or you can send it to vivo through inbox message. The ace director will select the winning stories and vivo's team will contact the winners to further develop the idea into a short film.

About vivo

vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company's core values, which include Benfen*, design-driven value, user-orientation, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.

While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi'an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is loved by more than 400 million users worldwide.

*"Benfen" is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo's mission to create value for society.

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