Cookie Policy

vivo Cookie Policy

Last updated: March 1, 2023

This Cookie Policy describes the different types of cookies and similar technologies that may be used in connection with the website owned or controlled by vivo Mobile Communication Co., Ltd. (hereinafter referred to as "we" or "us"), whose registered address is at No.1, vivo Road, Chang'an, Dongguan, Guangdong, China. This Policy also describes how you can manage cookies and similar technologies.

1.         What are Cookies and Similar Technologies?

A cookie is a small text file that a website stores on your computer or mobile device when you visit the site. Cookies enable you to personalize your experience on our sites, remember your preferences for a certain period of time, and help us improve the effectiveness of ads and web searches. Cookie store information that is related to the specific terminal device used. This does not mean, however, that we obtain immediate knowledge of your identity. The content of a cookie can be retrieved and read only by the server that created the cookie.


We may use other Cookie-like technologies, such as pixels or web beacons, for the purposes that cookies enable. Pixels on our website also deliver information about the website usage to our servers and/or third-party servers but do not store the information on the users’ browsers as a cookie does.  These pixels are categorized and managed in the same way as cookies. For the purposes of this policy, we refer to all of the above technologies collectively as "Cookies".


We will do our best to avoid collecting information (such as names, phone numbers, email addresses, GPS coordinates or other precise locations, etc.) that could be used on its own to directly identify, contact or precisely locate an individual through cookies or similar technologies. However, we normally need to collect pseudonymous end user identifiers (such as pseudonymous cookie IDs, pseudonymous advertising IDs, etc.), and other basic information about devices/browsers.


Please note that we will obtain your consent before using cookies or similar technologies.


2.         Cookies: Types, Categories, and Purposes of Use

2.1   Types

We categorize two different types of cookies as follows: 


a)      First-Party Cookies

First-party Cookies are placed by the website you are visiting itself, more precisely on the website’s domain. Almost all websites must use First-party Cookies to ensure the smooth provision of the website and its features.  The information stored in First-party Cookies can only be read by the website you are visiting.


b)      Third-Party Cookies

Third-Party Cookies are cookies set by domains other than the one you are visiting. Our website may also display content from a third-party website or service, which may result in Third-Party Cookies being stored on your device or browser and visited by such third party. You can view the relevant third parties and disable Third-Party Cookies through your browser settings or Cookie Settings at the bottom of the page. We do not control the storage and use of these cookies by these third parties. We encourage you to review the privacy policies of relevant third-party providers on their websites for information on their use of Cookies.


2.2 Categories and Purposes of Use

Cookies can be divided into four categories based on different purposes:


a)      Strictly Necessary Cookies

These are cookies that are required for the operation of our website and other service offerings. They include, for example, cookies that enable you to log into secure areas of our website; without these cookies, we cannot offer you services, such as shopping baskets and displaying website information.

For more details on these cookies, please see Cookie Settings at the bottom of the page.


b)      Functionality Cookies

These cookies are used to recognize you when you return to our website or log into our other service offerings. For instance, we may store your geographic location in a cookie to ensure that we show you the localized website that is customized to your region. This enables us to personalize our content for you, greet you by name, and remember your preferences.

For more details on these cookies, please see Cookie Settings at the bottom of the page.


c)       Analytic/Performance Cookies

These cookies allow us to recognize and count visitors and visitor sources and to see how visitors navigate through our website and other service offerings, such as to see which pages you visit most, so as to help us improve the way our website and other service offerings work.

We use Contentsquare, Piwik PRO, and other similar Analytic/Performance Cookies to achieve such purpose.

For more details on these cookies, please see Cookie Settings at the bottom of the page.


d)      Targeting Cookies

These cookies record your visit to our website and other service offerings, the pages you have visited, and the links you have followed. We will use this information to make our website, other service offerings, or advertisements more relevant to your interests. We may also share this information with our carefully selected third parties for this purpose.

For more details on these cookies, please see Cookie Settings at the bottom of the page.


e)       Other Cookies

These cookies are from third parties and are non-essential.

3.         Managing Cookies - Browser Settings

Most modern browsers offer the possibility of managing cookies according to your own preferences (settings regarding deletion, blocking, and allowing cookies).

In the following you will find further information on the administration of cookies with common browsers:

  Link: “Google Chrome

  Link: “Internet Explorer

  Link: “Firefox

  Link: “Microsoft Edge

  Link: “Apple Safari

You also can adjust your cookie preferences and withdraw your consent by Cookies Settings, which can be found at the bottom of the page. You can disable some cookies at any time, but disabling them may prevent you from using certain parts of the sites.

4.         Contact Us

If you have any questions about this Cookie Policy or our processing of your personal data, if you need to report a problem or contact our Data Protection Officer, or if you would like to exercise one of your rights under data protection and privacy laws, please tap here . We will seek to deal with your request without undue delay, and in any event within any time limits provided for in applicable data protection laws.

All the practices mentioned in this Cookie Policy will be performed in accordance with our Privacy Policy , from which you may also find more details about our practices.