vivo expands its commitment in Europe

​Düsseldorf, Germany, April 17th, 2024

Düsseldorf, Germany, April 17th, 2024 In line with its corporate philosophy 'benfen' - doing the right things and doing things right - vivo is continuing to invest in its European business. The European headquarters of the smartphone brand recently opened an additional office in Madrid, which is also the base for a newly created Consumer Market Insights team. vivo is thus focusing on even greater customer centricity in a pivotal year: vivo is the Official Partner of the UEFA EURO 2024 TM, and this year vivo also launched the V40 SE, a smartphone specially tailored to the European market.


The new Europe office in Madrid will operate alongside vivo's existing Dusseldorf location. The new location will also be the base for a new European Customer Market Insights (CMI) team, which will be instrumental in developing products tailored to the needs and tastes of European consumers.


"We see significant opportunity for further growth in Europe, but only if we take no shortcuts and do things the right way. This means investing even more in consumer-centricity," explains Changchun Li, President vivo Europe. "Everything we do has to start from a deep understanding of the needs of our consumers and our partners."


The emphasis on consumer-centric design is embodied by the new V40 SE which launches this spring. As a real-life flagship, vivo's newest V Series addition has been created around the needs of European consumers, with features and performance expected from a flagship device in an affordable smartphone.


vivo will also be further developing its strong local and European partnerships and stepping up its presence through major sponsorships across the region and in key markets. Most notably, vivo has been named the Official Partner and official smartphone of UEFA EURO 2024TM.



About vivo

vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life.


While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers including Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi'an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is winning more than 500 million users worldwide with its superior products and services.


Following the company's core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit. vivo has implemented a sustainable development strategy, with the vision of developing into a healthier, more sustainable world-class corporation.


*"Benfen" is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo's mission to create value for society.


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