Cookie Policy

vivo Cookie Policy

Last updated: 01 September 2022

This Cookie Policy describes the different types of cookies and similar technologies that may be used in connection with the website owned or controlled by vivo Mobile Communication Co., Ltd. (hereinafter referred to as "we" or "us"), whose registered address is at No.1, vivo Road, Chang'an, Dongguan, Guangdong, China. This Policy also describes how you can manage cookies and similar technologies.

1.      What are Cookies and Similar Technologies?

A cookie is a small text file that a website stores on your computer or mobile device when you visit the site. Cookies enable you to personalise your experience on our sites, remember your preferences for a certain period of time, and help us improve the effectiveness of ads and web searches. Cookies store information related to the specific terminal device used. This does not mean, however, that we obtain immediate knowledge of your identity. The content of a cookie can be retrieved and read only by the server that created the cookie.


We may use other Cookie-like technologies, such as Pixels, for the purposes that cookies enable. Pixels on our website also deliver information about the website usage to our servers or/and third-party servers but do not store the information on the users’ browsers as a cookie does. These Pixels are categorised and managed in the same way as cookies.


We will do our best to avoid collecting information (such as names, phone numbers, email addresses, GPS coordinates or other precise locations, etc.) that could be used on its own to directly identify, contact or precisely locate an individual through cookies or similar technologies. However, we normally need to collect pseudonymous end user identifiers (such as pseudonymous cookie IDs, pseudonymous advertising IDs, etc.), and other basic information about devices/browsers.


Please note that we will obtain your consent before using cookies or similar technologies.


2.      Cookies: Types, Categories, and Purposes of Use

2.1  Types

We categorise two different types of cookies as follows:


a)    First-Party Cookies

First-party Cookies refer to internal and direct cookies (also known as "Persistent Cookies") and are often necessary for the website or features on the website to work optimally, and to be able to remember your preferences after you leave the site, such as language preference and preferred store. These cookies are set by the website you are visiting, and only that website can read them.


b)    Third-Party Cookies

Third-Party Cookies are tracking cookies or retargeting cookies from external parties and therefore indirect cookies, usually intended for advertisements or to collect information about surfing behaviours. Our website might potentially use such external services. For instance, some of our pages display content from external providers, such as YouTube, Google, and Twitter.


2.2 Categories and Purposes of Use

Cookies can be divided into four categories based on different purposes:


a)    Strictly Necessary Cookies

These are cookies that are required for the operation of our website and other service offerings. They include, for example, cookies that enable you to log into secure areas of our website; without these cookies, we cannot offer you services, such as shopping baskets and displaying website information.


b)    Functionality Cookies

These cookies are used to recognise you when you return to our website or log into our other service offerings. For instance, we may store your geographic location in a cookie to ensure that we show you the localised website that is customised to your region. This enables us to personalise our content for you, greet you by name, and remember your preferences.


c)    Analytic/Performance Cookies

These cookies allow us to recognise and count visitors and visitor sources and to see how visitors navigate through our website and other service offerings, such as to see which pages you visit most, so as to help us improve the way our website and other service offerings work.


d)    Targeting Cookies

These cookies record your visit to our website and other service offerings, the pages you have visited, and the links you have followed. We will use this information to make our website, other service offerings and the advertising displayed on them (if any) more relevant to your interests. We may also share this information with third parties for this purpose.


e)    Other Cookies

These cookies are from third-parties and are non-essential.

3.      Managing Cookies - Browser Settings

Most browsers automatically accept cookies. However, most modern browsers offer the possibility of managing cookies according to your own preferences (settings regarding deletion, blocking, and allowing cookies).


In the following you will find further information on the administration of cookies with common browsers:

  Link: “Google Chrome

  Link: “Internet Explorer

  Link: “Firefox

  Link: “Microsoft Edge

  Link: “Apple Safari


You also can adjust your cookie preferences and withdraw your consent through Cookies settings, which can be found at the bottom of the page. You can disable some cookies at any time, but disabling them may prevent you from using certain parts of the sites.