vivo launches new concept store at Bugis Junction

SINGAPORE, 24 March 2022

Leading global technology company vivo  today announces the grand opening of the new vivo Concept Store in Singapore on Friday, 8 April. Situated in Bugis Junction, a centralised and popular shopping destination for locals and tourists, the store serves as a one-stop destination for customers to experience vivo's exciting line-up of smartphones and accessories first-hand, including its latest models, the V23 5G, X70 Series 5G and Y76 5G.

The new store features two demo stations where customers can test out the latest vivo smartphones, explore various accessories available such as phone cases, and receive guidance and support from vivo's service crew.


"With our latest Concept Store, we want to bring vivo smartphones closer to the hands of our customers and allow them to immerse in the full vivo experience that cannot be replicated through an online store. We hope that everyone who comes to the store and engages with our products will be able to find a smartphone that suits their lifestyle and budget needs be it in overall user experience, mobile photography or innovative design", said Mr Liu Hong Bin, CEO of vivo Singapore.

Nestled at the heart of Singapore's Central Business District (CBD) area, customers can seamlessly travel to the store via public transport. Bugis Junction was chosen thanks to its prime location and high footfall, making it easily accessible for customers to discover vivo's product range in person. The new vivo Concept Store is located at 200 Victoria Street, Bugis Junction #01-51B, Singapore 188021 and is open from 11:00am to 9:00pm daily* 


To celebrate the store's grand opening, there will be a ribbon-cutting ceremony at 6pm on 8 April by vivo representatives, followed by a lion dance performance.


vivo will also be running a sure-win lucky draw for every handset purchased from the store, for a limited time. Customers stand a chance to walk away with the grand prize, vivo's latest V23 5G smartphone worth S$699, terms and conditions apply, while stocks last.


For more information, please proceed to vivo's website here.  

High-res images of vivo Concept Store can be accessed here. 


For media queries, please contact:  

Eugene Nonis

Redhill Communications


About vivo 


vivo is a leading, product-driven, global technology company, with its core business focusing on smart devices and intelligent services. vivo is committed to connecting users around the globe, through design of exciting and innovative smartphones and companion devices, as well as services which integrate technology and design thinking in unique and creative ways. Following the company core values, which include innovation, consumer orientation and benfen*, vivo has implemented a sustainable development strategy, with the vision of becoming a leading, long-lasting, world-class enterprise. 


With headquarters in China, supported by a network of 10 R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi'an, Taipei, Tokyo and San Diego, vivo is focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies. vivo has also set-up five production hubs (including brand authorized manufacturing centers), across China, South - and Southeast Asia, with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 40 countries and regions and is loved by more than 400 million users worldwide. 


*"Benfen" is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo's mission to build technology for good.  


To learn more, please visit: or stay informed of vivo's news at