Cookies policy

vivo Cookie Policy

15 June 2023

This Cookie Policy describes the different types of cookies and similar technologies that may be used by vivo Mobile Communication Co., Ltd. (hereinafter referred to as "we", "us" or "our", whose registered address is at No. 1, vivo Road, Chang'an, Dongguan, Guangdong, China) on our website and other services (hereinafter referred to as the "Service"). This Policy also describes how you can manage cookies and similar technologies.

1.         What are Cookies and Similar Technologies?

A cookie is a small text file that a website stores on your computer or mobile device when you visit the site. Cookies allow us to personalise your experience of our Service, remember your preferences for a certain period of time and help us improve the effectiveness of advertisements and web searches. Cookies store information related to the specific terminal device used. This does not mean, however, that we obtain immediate knowledge of your identity. The content of a cookie can only be retrieved and read by the server that created the cookie.


We may use other cookie-like technologies, such as pixels or web beacons, for the purposes that cookies enable. Pixels on our Service also deliver information read from your device to our servers and/or third-party servers to analyse use of our Service, or to provide content and advertisements that are more relevant to you. These pixels are categorised and managed in the same way as cookies. For the purposes of this Policy, we refer to all of the above technologies collectively as "cookies".


We will do our best to avoid collecting information (such as names, phone numbers, email addresses, GPS coordinates or other precise locations) that could be used on its own to directly identify, contact or precisely locate an individual through cookies or similar technologies. However, we normally need to collect pseudonymous end user identifiers (such as pseudonymous cookie IDs and pseudonymous advertising IDs), IP addresses, and other basic information about devices/browsers.


Please note that the first time you use the Service, we will display a Cookie Banner and provide you with this Cookie Policy. If you continue to use the Service, you will be deemed to have read and agreed that we use cookies to process your data in accordance with this Cookie Policy.

2.         Cookies: Types, Categories and Purposes of Use

2.1 Types

We categorise two different types of cookies as follows:


a)      First-party Cookies

First-party Cookies are placed by the website you are visiting itself, more precisely on the website's domain. Almost all websites need to use First-party Cookies to ensure the smooth provision of the website and its features. The information stored in First-party Cookies can only be read by the website you are visiting.


b)      Third-party Cookies

Third-party Cookies are cookies set by domains other than the one you are visiting. Our Service may also display content from a third-party website or service, which may result in Third-Party Cookies being stored on your device or browser and visited by such third parties. We do not control the storage and use of these cookies by these third parties. We encourage you to review the privacy policies of such third parties on their websites for information regarding their use of cookies.


2.2   Categories and Purposes of Use

Cookies can be divided into four categories based on different purposes:


a)      Strictly Necessary Cookies

These are cookies that are necessary for the operation of our website and other services. They include, for example, cookies that enable you to log in to secure areas of our website; without these cookies, we cannot provide you with services such as the shopping basket and display of website information.


b)      Functionality Cookies

These cookies are used to recognise you when you return to our website or log in to our other services. For instance, we may store your geographic location in a cookie to ensure that we show you the localised service tailored to your region.


c)       Analytic/Performance Cookies

These cookies allow us to recognise and count visitors and visitor sources and to see how visitors navigate through our Service, such as to see which pages you visit most often, so as to help us improve the way our website and other services work.

We use, without limitation, Google Analytics ("GA"), Contentsquare ("CS") and similar Analytic/Performance Cookies to achieve such purpose.

As Google has stated, the information generated by GA cookies will normally be stored on Google servers and your IP address will be shortened by Google beforehand. In exceptional cases only, your full IP address will be transmitted to Google servers and shortened there. On our behalf, Google will use this information for the purpose of compiling reports on website activity and providing other services relating to website activity and internet usage. The IP address transmitted from your browser as part of Google Analytics will not be associated with any other data held by Google. For more information, please visit the GA Help Centre at https://support.google.com/analytics/#topic=1008008.

The information generated by CS cookies will be stored on CS servers within the EEA. For more information, please refer to the Contentsquare Services Privacy Policy at https://contentsquare.com/services-privacy-policy/.

The retention period of analytic/performance cookies varies typically from as short as the duration you browse the webpages to up to 13 months, depending on the individual purpose of the cookie.


d)      Targeting Cookies

These cookies record your use of our Service, the pages you have visited and the links you have followed. We will use this information to make our Service or advertisements more relevant to your interests. We may also share this information with our carefully selected third parties for this purpose, such as TikTok, Google and Twitter. The information generated by TikTok pixels will be stored on TikTok servers in Singapore. For more information, please visit the TikTok Platform Cookies Policy at https://www.tiktok.com/legal/page/global/cookie-policy/en. As mentioned above, the information generated by GA cookies will normally be stored on Google servers, as is the case with Targeting Cookies. For more information, please visit the GA Help Centre at https://support.google.com/analytics/#topic=1008008.

We, and our carefully selected business partners, may use Targeting Cookies when we display advertisements for our products or services on third-party websites, so that we can know which sites and advertisements our customers have seen and which advertisements they have interacted with. Based on the information collected by these cookies, third-party websites may provide you with advertisements that are more relevant to your interests. You may be able to adjust your preferences regarding these cookies on these third-party websites. For more details on these cookies, please visit their privacy policies:

TikTok: https://www.tiktok.com/legal/page/row/privacy-policy/en

Google: https://policies.google.com/privacy

Twitter: https://twitter.com/en/privacy


e)       Other Cookies

These cookies are from third parties and are non-essential.

3.         Managing Cookies - Browser Settings

Most modern browsers offer the possibility of managing cookies according to your own preferences (such as by providing settings to delete, block or allow cookies).


In the following you will find more information on how to manage cookies with common browsers:

  Link: “Google Chrome

  Link: “Internet Explorer

  Link: “Firefox

  Link: “Microsoft Edge

  Link: “Apple Safari

You can disable some cookies at any time, but disabling them may prevent you from using certain parts of the Service.

4.         Contact Us

If you have any questions about this Cookie Policy or our processing of your personal data, if you need to report a problem or contact our Data Protection Officer, or if you would like to exercise any of your rights under data protection and privacy laws, please tap here. We will seek to deal with your request without undue delay, and in any event within any time limits provided for in applicable data protection laws.

All the practices mentioned in this Cookie Policy will be performed in accordance with our Privacy Policy, from which you may also find more details about our practices.