vivo

Elegance in the Palm of your Hand

Simplicity is the Highest Form of Sophistication

A Journey to Perfection

Zhang Jin:

iQOO series designer,

Elegance is our guiding principle at vivo. Starting from the position of what our users need, we use innovative technology and design to address the challenges consumers might face in order to provide the best services possible - ultimately achieving the highest level of quality. We use different design elements to express a sense of elegance, tapping into humanity’s innate instinct for beauty, which allows us to manifest an authentic human touch in all our products.

By understanding the most essential needs of users, vivo’s devices aim to achieve product elegance by facilitating a harmonious union throughout each design. In essence, we are able to afford users the most satisfying experience possible through our aesthetic choices.

Elegance in Design
Begins with Harmony

In terms of product appearance, vivo pursues an aesthetic of elegant, timeless beauty that is perpetually reaffirmed with every subsequent device. As a result, not only are our products able to suit changing trends and aesthetic tastes, but they are further able to encapsulate each individual’s own style and personality. Thus, we at vivo strive to create and shape products that highlight the best individual design features possible while retaining brand characteristics - achieving a harmonious balance between both individual and collective aesthetics.

The body of the iQOO 7 Black Mirror edition follows a sleek and structured style. With a chic black color, ribbed texture, and curved back cover creating a concise, slender shape, the product design incorporates aspects of aesthetic elegance by smoothing away technological rigidity, bringing forth a harmony that avoids excessive visual chaos.

In the design process of the X80 series, a visual pairing of a circle and a square is incorporated into the device’s camera layout. The circle remains the visual focus, with its slight elevation allowing the intrinsic harmonious contours of the device to stand out in the natural interplay of light and shadow.

In terms of product appearance, vivo pursues an aesthetic of elegant, timeless beauty that is perpetually reaffirmed with every subsequent device. As a result, not only are our products able to suit changing trends and aesthetic tastes, but they are further able to encapsulate each individual’s own style and personality. Thus, we at vivo strive to create and shape products that highlight the best individual design features possible while retaining brand characteristics - achieving a harmonious balance between both individual and collective aesthetics.

The body of the iQOO 7 Black Mirror edition follows a sleek and structured style. With a chic black color, ribbed texture, and curved back cover creating a concise, slender shape, the product design incorporates aspects of aesthetic elegance by smoothing away technological rigidity, bringing forth a harmony that avoids excessive visual chaos.

In the design process of the X80 series, a visual pairing of a circle and a square is incorporated into the device’s camera layout. The circle remains the visual focus, with its slight elevation allowing the intrinsic harmonious contours of the device to stand out in the natural interplay of light and shadow.

Experience Elegance
through Comfort

The iQOO series offers users a comfortable and tactile experience by using high-quality,lightweight, drop and dirt-resistant carbon fiber in order to mitigate the effects of slips and falls. Furthermore, product performance has been improved via flash charging,enhanced battery life, and high-performance processors. Through a perfect blend of innovative technology, performance capabilities, and overall design aesthetic, users are able to fully engage their senses with the elegance of our devices - forging a harmonious, unified wholeness through the appearances and experiences vivo is known for creating.vivo’s distinctive style remains deeply integral to the principle of elegance in our design philosophy. By continually furthering our design language with brand characteristics and product experiences, vivo will strive to uphold our promise of creating the best user-oriented devices possible.

The principle of elegance in our product design also plays a vital role in providing users peace of mind throughout their daily experiences with the product. Offering a simple and intuitive user experience that meets the needs of consumers, our elegantly tailored products provide the maximum degree of comfort.

The principle of elegance in our product design also plays a vital role in providing users peace of mind throughout their daily experiences with the product. Offering a simple and intuitive user experience that meets the needs of consumers, our elegantly tailored products provide the maximum degree of comfort.

The iQOO series offers users a comfortable and tactile experience by using high-quality, lightweight, drop and dirt-resistant carbon fiber in order to mitigate the effects of slips and falls. Furthermore, product performance has been improved via flash charging, enhanced battery life, and high-performance processors. Through a perfect blend of innovative technology, performance capabilities, and overall design aesthetic, users are able to fully engage their senses with the elegance of our devices - forging a harmonious, unified wholeness through the appearances and experiences vivo is known for creating.

vivo’s distinctive style remains deeply integral to the principle of elegance in our design philosophy. By continually furthering our design language with brand characteristics and product experiences, vivo will strive to uphold our promise of creating the best user-oriented devices possible.

Li Jing:

vivo V series designer,

One of vivo’s main design principles, simplicity, revolves around creating the ultimate user-friendly experience. The essence of simplicity is to achieve a perfect unity of product form, function, and appearance, as encapsulated in the saying, “Just the right amount, inside and out”.

At vivo, simplicity means abandoning the over-excessive pursuit of technology and commercialization in product design. Our products adhere to this idea by making the simplest and smallest design details memorable for users. Finding the right balance between the user experience, appearance, and technical details is essential in creating the optimal user-oriented design.

A Balance Between
Sensibility and Idealism

vivo returns to its roots by balancing many factors and challenges in smartphone design, including abandoning certain overly technical and commercialized design specs in pursuit of simplicity and minimalism to achieve the optimal look and feel.

Forgoing common design aesthetics to craft a simple and comfortable user experience, the V series uses efficient integration of exterior and interior layout to simplify the devices’ border frame design, reducing visual complexity. In addition, the V21 series follows a dynamic three-hole camera design, with purposeful camera lens placement, size and color selection of the camera module, creating a memorable smooth and unified style.

The convergence of technology and personalization makes the V series the ideal choice for users who desire original design and a comfortable feel. A perfect balance between rationality and emotion.

vivo returns to its roots by balancing many factors and challenges in smartphone design, including abandoning certain overly technical and commercialized design specs in pursuit of simplicity and minimalism to achieve the optimal look and feel.

Forgoing common design aesthetics to craft a simple and comfortable user experience, the V series uses efficient integration of exterior and interior layout to simplify the devices’ border frame design, reducing visual complexity. In addition, the V21 series follows a dynamic three-hole camera design, with purposeful camera lens placement, size and color selection of the camera module, creating a memorable smooth and unified style.

The convergence of technology and personalization makes the V series the ideal choice for users who desire original design and a comfortable feel. A perfect balance between rationality and emotion.

A Balance Between
Look and Feel

Simple enough to use. Easy on the eye. In pursuit of the best technological innovations, vivo will not sacrifice the quality of the user experience for symbolic minimalism.

Designed with avid selfie camera users in mind, the NEX is equipped with a pop-up selfie lens – a perfect example of simple and practical product design that seamlessly incorporates pioneering technological innovation – a remarkable showcase of user-centered innovation, perfectly balancing simplicity, comfort, and experience

Simplicity requires achieving an exceptional balance in design and innovation, look and feel, user experience and practicality, sensibility and idealism. With infinite design possibilities, vivo will never stop exploring new ways to bring users the best design and experience.

Simple enough to use. Easy on the eye. In pursuit of the best technological innovations, vivo will not sacrifice the quality of the user experience for symbolic minimalism.

Designed with avid selfie camera users in mind, the NEX is equipped with a pop-up selfie lens – a perfect example of simple and practical product design that seamlessly incorporates pioneering technological innovation – a remarkable showcase of user-centered innovation, perfectly balancing simplicity, comfort, and experience

Simplicity requires achieving an exceptional balance in design and innovation, look and feel, user experience and practicality, sensibility and idealism. With infinite design possibilities, vivo will never stop exploring new ways to bring users the best design and experience.

Ren An:

vivo X series designer,

The pursuit of perfection is encoded in our approach to product design. At its core, this is a long-term process of truly understanding the evolving user needs, which has pushed us time and time again to explore beyond the conventional and deliver products and innovations that exceed expectations.

As a core principle of vivo’s product design philosophy, perfection translates to a relentless dedication to refining our products in a way that ensures the optimal user experience. Driven by deep consumer insight, we continually introduce design upgrades that integrate vivo’s breakthrough innovation and our strict attention to detail—ultimately bringing users stunning products and experiences.

It’s All in the Details

When it comes to product aesthetics, vivo’s approach is to explore potential improvements in design by constantly adjusting and optimizing features based on user feedback. We strive to design devices that are perfect for the user and exceed expectations in terms of look and feel.

The X series has a recognizable design language, featuring unique details that are not always obvious to the naked eye. Product design is often a balancing act, but compromising performance for looks is not an option when the goal is to provide a top-of-the-line experience. Adhering to the principle of perfection and putting their passion for innovation into practice, our designers continue to challenge themselves even when the existing solution seems nearly perfect.

Each new design challenge is embraced as an opportunity to make meaningful changes, which has led to many industry firsts. The stunning evolution of the camera layout design on the X series is one example of this dedication. The X50 series pioneered the Dual Tone Step design, which makes the rear camera visually lighter and simpler. This design solution appeared in the subsequent iteration of the series until, based on user feedback, vivo introduced the X70’s innovative Cloud Window design to better integrate the camera layout and device body. The X80 took the concept further, introducing a bold new layout design that integrates square and circle elements for a clean and balanced look.

vivo is known for launching some of the industry’s slimmest smartphones*. Yet, the design team wanted to push the boundaries further. By introducing the ‘perfect’ curved edge on the back panel of X80 series devices, they achieved a visually slimmer look without compromising structural integrity and comfort.

The X series is consistently iterated through efficient coordination between the design and product teams to achieve a perfect look and feel that goes above and beyond what is expected.

When it comes to product aesthetics, vivo’s approach is to explore potential improvements in design by constantly adjusting and optimizing features based on user feedback. We strive to design devices that are perfect for the user and exceed expectations in terms of look and feel.

The X series has a recognizable design language, featuring unique details that are not always obvious to the naked eye. Product design is often a balancing act, but compromising performance for looks is not an option when the goal is to provide a top-of-the-line experience. Adhering to the principle of perfection and putting their passion for innovation into practice, our designers continue to challenge themselves even when the existing solution seems nearly perfect.

Each new design challenge is embraced as an opportunity to make meaningful changes, which has led to many industry firsts. The stunning evolution of the camera layout design on the X series is one example of this dedication. The X50 series pioneered the Dual Tone Step design, which makes the rear camera visually lighter and simpler. This design solution appeared in the subsequent iteration of the series until, based on user feedback, vivo introduced the X70’s innovative Cloud Window design to better integrate the camera layout and device body. The X80 took the concept further, introducing a bold new layout design that integrates square and circle elements for a clean and balanced look.

vivo is known for launching some of the industry’s slimmest smartphones*. Yet, the design team wanted to push the boundaries further. By introducing the ‘perfect’ curved edge on the back panel of X80 series devices, they achieved a visually slimmer look without compromising structural integrity and comfort.

The X series is consistently iterated through efficient coordination between the design and product teams to achieve a perfect look and feel that goes above and beyond what is expected.

Part of Your Lifestyle

A part of vivo’s pursuit of perfection is to keep up with our users’ way of life and evolving needs. By constantly upgrading the hardware configuration, product function, and materials used, our devices are no longer only a tool for communication but rather an integral part users’ lifestyle.

With the support of professional-grade imaging functions, the X series also provides users with a device that feels like a professional camera. Starting with the X60, the X series uses innovative vegan leather materials to emulate the texture of a professional camera. Furthermore, the X70 Pro+ and X80 introduced new ceramic materials, offering additional options to perfect the tactile experience. Integrating the photography experience within the X series is a part of how vivo creates life-enriching devices that can be used every day.

The pursuit of perfection will always be a part of vivo’s design philosophy. By exploring new designs and breakthrough innovations, our brand uniquely combines functionality and experience to enhance and even surprise users in unexpected ways.

A part of vivo’s pursuit of perfection is to keep up with our users’ way of life and evolving needs. By constantly upgrading the hardware configuration, product function, and materials used, our devices are no longer only a tool for communication but rather an integral part users’ lifestyle.

With the support of professional-grade imaging functions, the X series also provides users with a device that feels like a professional camera. Starting with the X60, the X series uses innovative vegan leather materials to emulate the texture of a professional camera. Furthermore, the X70 Pro+ and X80 introduced new ceramic materials, offering additional options to perfect the tactile experience. Integrating the photography experience within the X series is a part of how vivo creates life-enriching devices that can be used every day.

The pursuit of perfection will always be a part of vivo’s design philosophy. By exploring new designs and breakthrough innovations, our brand uniquely combines functionality and experience to enhance and even surprise users in unexpected ways.

*In 2014, vivo launched the X5Max, which was the world’s thinnest smartphone at the time of its release.

Hello,
We're vivo Design Force!

vivo Design Force, as the name suggests, is a team of talented designers that forms the backbone of everything we do here at vivo. From one product to the next, every generation shows V Design Force’s determination to provide better experiences to our users around the world. We don’t believe there’s a single “best” design, but rather a series of great designs that build connections. Meet the members of V Design Force and get to know more about them!

Guodong Sun

Director of Consumer

Trends Research Center

Guodong’s Interests:

photography

Joined vivo in 2004

Responsible for global consumer trends research

Favorite vivo product: X20

Q:How do you understand the role of consumer research in the field of industrial design?

A: I think product design has the power to build a sense of trust between enterprises and consumers. In the early stage of design, I incorporate a great amount of market research and user research. I then simultaneously analyze vivo's technical advantages and supply chain advantages and extract creative elements from them to integrate the advantages into our product design. User research is the eyes and ears of vivo, and it occurs in every aspect of design. We stick to the "user-driven" design concept, which is the DNA of vivo design.

Jing Li

Industrial Designer for

the V Series

Jing’s Interests:

photography, playing games and drawing design inspiration from philosophy.

Joined vivo in 2019

Responsible for vivo’s V Series’ industrial design

Favorite vivo product: V23

Q:How do you understand and incorporate emotional design thinking into vivo’s products?

A:The product is the bridge between the designer and the consumer. The designer is an interpreter who translates technical language into a language that consumers can understand. Our products are engineered to meet their emotional needs.

Jin Zhang

Industrial Designer for

the iQOO Series

Jin’s interests:

reading, photography and running a personal blog about his design thinking and motivation.

Joined vivo in 2019

Responsible for vivo’s iQOO Series’ industrial design

Favorite vivo product: iQOO 9 Pro

Q:What has been the most fulfilling moment of your career?

A:It surprised me when I found out there’s a group of fans of the iQOO Series who are extremely enthusiastic about every generation of the products. They resonate with the brand concept of iQOO and acknowledge our product design. Knowing that made me feel a greater sense of value and purpose in my work.

Xuehui Chen

CMF Designer

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Xuehui’s interests:

soccer, calligraphy and using sociology to understand fashion trends.

Joined vivo in 2020

Responsible for vivo’s strategic planning of industrial design

Favorite vivo product: iQOO 9

Q: How do you understand vivo's design concept of "simplicity, elegance, and perfection"?

A:I think simplicity and elegance are the basic design practices. Perfection is more demanding. Perfection means constantly looking for the optimal solution, which is the pursuit of design and scientific thinking. The environment is changing and technology is advancing, so the optimal solution must also be evolving. We must continue pursuing the optimal solution in our ever-changing environment, while still maintaining the basics of elegance and simplicity.

Fajia Wang

Industrial Designer for

the Y Series

Fajia’s interests:

traveling, watching documentaries and observing consumer behavior in shopping malls.

Joined vivo in 2018

Responsible for vivo’s Y Series’ industrial design

Favorite vivo product: X50

Q:What challenges have you encountered at work?

A: When I was starting out in my career, I was very subjective about much of my work. But after spending time at vivo, I found that I needed to talk about things objectively, especially when my teammates were also involved in the discussion. Now, I judge things from a more objective standpoint and think more comprehensively about factors such as user experiences, production challenges and cost.

Tong Wu

Fashion Trend

Researcher

Tong’s interests:

exhibitions and developing design concepts with underlying logic.

Joined vivo in 2019

Responsible for vivo’s market trend research

Favorite vivo product: X60

Q:What kind of person is most suitable for this job?

A:Someone who’s well-rounded and multifaceted in their passion. They must maintain their imagination and curiosity while always coming up with new methods and processes from scratch to bring ideas to life.

An Ren

Director of X Series

ID Design Studio

An’s interests:

collecting lifestyle tableware, photography and plants.

Joined vivo in 2014

Responsible for vivo’s X Series’ ID Design

Favorite vivo product: X1

Q: As the designer of the X Series, what do you think has been the biggest challenge and the biggest reward?

A: I think the biggest challenge is dealing with different voices and different aesthetic requirements for design, both from within the company and from our users. This is a process that every designer should experience, and the different opinions always help me develop new ideas for future innovations. The biggest reward is the love that users have for the product. They can use our design products comfortably and easily, which is what our team of designers strive for.

Siliang Lin

Director of Industrial Design

Innovation Research Center

Silang’s Interests:

off-roading, visiting exhibitions, tasting Chinese tea and exploring.

Joined vivo in 2010

Responsible for Industrial design Innovation Research

Favorite vivo product: Y67

Q:During your time at vivo, which design innovation has most impressed you?

A:As an employee who has witnessed the continuous development of vivo' s industrial design, I am very proud of how far we've come. I think daring to try makes life worth living, and that spirit is conveyed in the motivation behind vivo's design. In 2017, vivo successfully developed a new polycarbonate process - the NCL process (NCVM coating laser), which offered a perfect solution to fix poor texture in traditional polycarbonate. The NCL process not only optimized texture but also improved visual effects.